LOS ANGELES - Henrik Fisker, 36, was named president and CEO of BMW of North America Inc. subsidiary Designworks/USA. Fisker is a 10-year veteran of the BMW Group. He was U.S. director of BMW automotive design for the past two years.
Fisker succeeds Charles Pelly, 62, founder of Designworks/USA. Pelly will continue as a consultant.
Designworks/USA is an industrial design firm in Newbury Park, Calif. The unit was instrumental in the design of the BMW X5 sports activity vehicle and the BMW 3 series.