Ford Division sales suffered last year because Ford Motor Co. factories slowed to retool for various new vehicles, said Robert Rewey, group vice president of consumer services and North America.
'We have more new product launches going on and new tooled parts going into our system than we have ever had in our history,' he said.
In 1999, Ford Division lost 1.0 percentage point of market share.
Reversing Ford Division's market-share decline is a top priority in 2000, said Martin Inglis, head of Ford North America, a new business unit that began operating this month. (See story on Page 106.)
Ford will begin producing the Ford Explorer Sport Trac sport-utility pickup and the Ford Explorer Sport two-door by the end of this month. Ford Ranger production declined to make way for the new entries.
'We will increase Ranger at the other two plants where it is built, but we haven't been able to do that yet,' Rewey said.
The Ford F-150 SuperCrew sport-utility pickup goes into production by March. Ford also begins building its new 2001 Ford Escape small sport-utility in the spring. A redesigned Ford Explorer launches this fall.
On the car side, in 2000 Ford will have a full year of production of the Ford Taurus, which was reworked for the 2000 model year. The Ford Focus also will reach full production in the United States and Mexico this year, Rewey said.
'For the 2000 calendar year we need to have a market share that looks like it did in 1998,' Rewey said.
By the end of the first quarter, Ford also will have the capacity to produce an additional 150,000 V-8 engines, reducing component shortages, he said.