Chevrolet believes good teachers should be celebrated, and is doing its part to honor the guardians of the classroom by sponsoring the Chevy Malibu Teaching Excellence Awards.
When the contest ends in February, the top teacher will receive a new Malibu and $2,000 toward classroom materials and equipment. First runner-up will receive $1,000 and a trip to the New York offices of Time Inc., where Time for Kids and Time for Teachers are published.
'Teachers are a brilliant segment of our society but are the most underappreciated,' says Leanna Landsmann, president of Time for Kids, a weekly magazine on current events published by Time Inc. 'Teachers demonstrate important leadership,' she adds. 'Chevrolet is smart to understand this and support this.'
Toni Rogers, Malibu brand manager, and her team are credited with coming up with the contest, which will be featured in Time for Teachers, a Chevrolet-sponsored supplement that accompanies Time for Kids. Rogers says teachers may nominate themselves or a colleague by submitting an essay to Time Inc. The deadline is Feb. 1, 2000.
In addition to the top two winners, 10 teachers will receive one-year subscriptions to Time for Kids for their classes, along with other classroom materials.
Chevrolet launched the contest in September to coincide with the first issue of Time for Teachers, which features teaching tips for instructors. Time for Kids, published weekly from September to May, is a current-events magazine for pupils in second through sixth grades.