To his credit, Carlos Ghosn knows he cannot ensure Nissan's long-term health simply by slashing costs. Nissan needs good products, too. According to company sources, 'Le Cost Cutter' is considering a full-sized pickup for North America.
Is this a gamble? Sure. The former Big 3 have a stranglehold on that market, and Toyota is fighting for a piece of the action. Moreover, Ford's decision to mail discount coupons to F-series owners suggests the pickup market might be softening.
But Nissan - which has lagged behind its rivals in the U.S. truck market - cannot hope to make much money on cars. Recently, Nissan's No. 2 executive pledged to spend an additional $700 million on product development in the next three years.
Much of that money will be used to design new trucks. Better late than never.