Carmakers are experimenting with new tools, such as the Internet, to reach prospects and build loyalty. As the Internet blossoms, broadcast TV networks are charging advertisers more even as their audiences shrink.
Jed Connelly, vice president and general manager of Nissan Division, and Jack Kliger, president and CEO of Hachette Filipacchi Magazines in New York, will discuss the changing auto-marketing landscape at the Automotive News World Congress.
The two executives will sit on a panel to discuss 'New Media and Old: How Smart Automakers Get the Most Bang for their Marketing Buck.' The panel members will share their views Wednesday, Jan. 19, at 2 p.m. at the Marriott Renaissance Center in Detroit.
Connelly, a 30-year industry veteran, was rehired by Nissan last year after a five-year absence and named to the new post of director of staff operations. He succeeded Mike Seergy in May as general manager of Nissan Division.
As the CEO of Hachette, Kliger oversees such magazines as Road & Track, Elle and George. He was named to his current post at Hachette in May from Parade Publications Inc., where he was executive vice president. He had been an executive vice president of Conde Nast Publications from 1994 until 1997.
Also on the panel are Don Coleman, CEO of True North Communications' New America Strategies Group; Jim Schroer, vice president of global advertising at Ford Motor Co.; and Lou Schultz, vice chairman of Campbell-Ewald Advertising in Warren, Mich.