PARIS - Delphi Automotive Systems' new aftermarket operation will be branded and managed as a separate division of the U.S. supplier giant.
Some of those brands will include Diavia air conditioning components, Texalarm security systems, Freedom batteries, De Carbon shock absorbers and Atmos-Fit filters. Each brand gradually will be brought under the Delphi name.
'We currently offer a wide portfolio of aftermarket products under well-known regional brands,' said Jose Maria Alapont, Delphi president for Europe. 'We will leverage these brands and promote the proven track record of our original equipment background by integrating them under one global master brand: Delphi.'
Last year, Delphi's worldwide aftermarket sales accounted for $2.1 billion of the company's overall revenue of $28.5 billion.
'We want to double our aftermarket sales within five years,' said Frederique Le Greves, Delphi Europe director of communications.
The new aftermarket division will have its own logo, a variation on the Delphi Automotive Systems corporate logo. Based in Troy, Mich., Delphi Aftermarket will set up regional headquarters in Paris, Tokyo and Sao Paulo, Brazil.
Delphi Aftermarket will be managed by Francisco Ordonez and led in Europe by Bernhard Mrosek. Ordonez was previously director of finance for Delphi interior systems. Mrosek was sales manager for Delphi energy and engine management systems in Germany.