Caddy ads tout powerful combo
Cadillac launches a new tag line in TV and print advertising this week: 'The Power of &.' The tag dramatizes the brand's 'fusion of design and technology.' Copy in the print ad dramatizes other fruitful combinations, such as stars and stripes and man and woman. Ad agency D'Arcy Masius Benton & Bowles in Troy, Mich., did the work.
REPORTS OF DEMISE ARE PREMATURE - After Automotive News reported last week that GM Supreme Board Member John Smale would retire before June, some other media speculated that GM Chairman Jack Smith would join him. They're wrong, say GM spokespeople.
In the same interview in which Smith told us that Smale, 72, was leaving, we asked Smith, 61, whether he was sticking around for several more years. Smith laughed: 'Yep. They haven't thrown me out, so here I am.' Asked whether he still enjoyed being chairman of GM, Smith said yes: 'Some days are better than others.'
UPS AND DOWNS - A couple of New York reporters had the chutzpah to take Jim Holden of DaimlerChrysler to task for the automaker's lingering reputation for poor quality. Holden recently was confirmed as the company's North American boss. He passed through New York on a meet-the-press swing around the country. Predictably, Holden said quality is much improved, and the issue nowadays is reputation, not reality. One ink-stained wretch said maybe that's true, but the window lift had failed in a brand-new Chrysler minivan he was driving just the other day. Holden replied he has a 'task force' looking at window lifts.
KNOCK ON (BLACK)WOOD - Lexus Division General Manager Bryan Bergsteinsson said last week at a press get-together in New York that he's not interested in a Lexus minivan or a Lexus pickup. 'We could do those if the market demands.' He said the Toyota Tundra already qualifies as 'the Lexus of pickups.' Referring to the Tundra and the upcoming 2001 Lincoln Blackwood, a luxury pickup, he said: 'We already make the Blackwood. We just don't call it that.'