Ford Motor Co. breaks a two-minute corporate image campaign for all seven of its auto brands at the same time in virtually every nation tonight, Nov. 1. The TV blitz is aimed at building aspiration for all Ford brands and trust in the company, said Jim Schroer, vice president of global marketing at Ford. Research showed consumers outside the United States know Ford mainly as a maker if inexpesive cars, an image that stems from the popular Escort. Ford will spend an estimated $20 million in TV time through year end. Ad agency J. Walter Thompson created the spot. Schroer said today's consumers like to trust the company from which they buy.
FORD'S TV BLITZ
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