Two architects of the dot-com revolution will offer the auto industry a road map to the Internet at the 2000 Automotive News World Congress.
Lloyd 'Buzz' Waterhouse of Reynolds and Reynolds Co. and Ann Noel Blakney of GM BuyPower will participate in a panel discussion of e-commerce on Jan. 18.
More and more car and truck buyers now start their shopping trips in cyberspace. That has huge implications for manufacturers and dealers.
In May, Waterhouse was named president of Reynolds, a developer of dealership computer systems. He joined the company from IBM, where he was general manager of the computer firm's $2.7 billion E-Business Services unit.
As director of strategy at IBM in 1994-95, he helped guide Big Blue into the emerging world of electronic commerce.
Waterhouse, 48, will have to navigate Reynolds and its dealer customers through a future that moves at Internet speed. Dealers must learn Web retailing, build closer ties to customers and accommodate the latest information technology from manufacturers.
At General Motors, Blakney is shaping GM's Internet consumer retailing efforts as national director of GM BuyPower. The Web site, rolled out nationally in March, gives users information on every GM make and model, access to dealerships' vehicle inventories and the opportunity to obtain online car loans through General Motors Acceptance Corp.
Blakney, 46, began her GM career in 1974 and spent most of the next decade in labor relations. After a GM fellowship at Stanford University in 1985, she joined the Cadillac field sales organization.
In 1993, Blakney was named manager of the GM Consumer Marketing Initiative. Two years ago, she managed the regional launch of BuyPower in four Western states.