Despite its sporty image, the Pontiac Bonneville has a graying owner base, 58 years old on average.
Pontiac wants to change that with the 2000 redesign, touted as sleeker, more rigid and less expensive.
The target audience for the new car, which officially went on sale last month, is baby boomers between 40 and 55. When the car was last redesigned, for the 1992 model year, the average age of Bonneville owners was about 50.
New standard features include four-wheel antilock disc brakes, side-impact airbags, larger wheels (including 17-inch aluminum wheels for the SLE and top-of-the-line SSEi models) and traction control. General Motors' OnStar system will be standard on the SSEi beginning in January.