Daewoo's ad strategy
LOS ANGELES - Daewoo Motor America has ended its formal review for an ad agency, and will tap agencies on a project-by-project basis, said Bill Tucker, vice president of marketing. He said two agencies that were in the review will be among those used. They are Kenneth C. Smith Advertising of La Jolla, Calif., and Abert/Poindexter of Hermosa Beach, Calif.
FCB forms 1-2-1 group
DETROIT - FCB World-wide's office here is expanding its relationship marketing group under the name 1-2-1 Marketing. The 10-member staff is expected to grow. The group handles events for DaimlerChrysler, including the Camp Jeep owner event and worldwide Jeep licensing efforts. Bruce Clayton, a partner at the ad agency, leads the team.
AD EXECS SHIFT
LOS ANGELES - Y&R Advertising has hired David Murphy as president of the Irvine office and managing director on the Lincoln Mercury account. He succeeds John Hirschboeck, who moves to the new post of director of special projects and planning for all Y&R's global Ford Motor Co. business. Murphy comes from Aetna U.S. Healthcare, where he was advertising director. Before joining Aetna in 1998, he was a senior partner at Ogilvy & Mather in New York and head of Ford's Jaguar global brand alliance with sister WPP Group agency J. Walter Thompson.
AUDI LAUNCHES CAMPAIGN
DETROIT - Audi of America Inc. launched its multimedia ad campaign for 2000 models on Oct. 11. Ad agency McKinney & Silver in Raleigh, N.C., uses road signs in the ads that are attached to customer-related messages. One of 17 print ads shows the A6 2.7 T driving under the Brooklyn Bridge with the headline 'Make Your Heart Go' with the road sign 'Bump' below. The blitz, which includes five TV spots, will run into 2000.
GM SUPPORTS MADD
DETROIT - General Motors said it will donate $500,000 to the nonprofit Mothers Against Drunk Driving next year. The relationship could grow to a five-year corporate sponsorship worth $2.5 million. GM gets the outside back cover of MADD's semiannual magazine, Driven, which has a circulation of 1 million.