FRANKFURT - Aston Martin, Ford's 'boutique' English luxury-car marque, may get a new model and extra production to support it.
The company plans to produce a third model - as yet unnamed - to supplement its DB and V-8 series sports cars, said Wolfgang Reitzle, chairman of the Premier Automotive Group.
At a volume of about 700 cars a year, Aston Martin is maybe a 'little too exclusive,' Reitzle said during a dinner at the Frankfurt auto show.
If Aston Martin is to expand, it will need more capacity at its English manufacturing facilities in Newport Pagnell and Bloxham.
Reitzle said he is prepared to request capital from Ford Motor Co. - Aston Martin's corporate parent - to expand production.
'When we make more cars, we have to have the facility to do that,' he said. 'It's pretty clear we have to do something for the infrastructure of Aston.'
Among Premier's four brands, Aston Martin has been the least talked about since Ford's luxury group was formed earlier this year. Jaguar, Lincoln and Volvo has grabbed most of the media's attention. But that may be about to change. Aston Martin recently added a $1.7 million paint shop, supplied by PPG, to the Bloxham plant.
In Premier's master plan, Aston Martin is to serve as a laboratory for advanced technology. For example, the DB7 Vantage uses advanced composite body panels.