The National Automobile Dealers Association has made its salesperson certification program more affordable - particularly for smaller dealerships.
NADA has released the certification and training program on CD-ROM. But the fees have changed since the association debuted a mock-up of the CD-ROM version at its annual convention in February. In a shift that makes the program more affordable to smaller dealers, the dealership startup fees are on a sliding scale based on sales volume.
NADA originally was going to charge a flat $695 startup fee per dealership. Instead, startup now costs $295 for stores that sell one to 299 new vehicles per year; $595 for stores that sell 300 to 749 new vehicles per year; and $895 for dealerships that sell 750 or more new vehicles per year.
The annual renewal fee remains $195 per dealership. And salespeople pay $99 to enroll and $35 every three years to get recertified.
CD-ROM technology has enabled NADA to slash the cost of salesperson certification. When the program consisted of off-site classes and testing, it cost dealerships $1,295 for startup and $295 for salesperson enrollment. The dealer also had to handle travel costs for the sales force, sometimes including an overnight stay.