Sales record topple in Sept.
The 1999 U.S. vehicle sales boom continues to smash monthly, quarterly and model-year records.
Toyota, Honda, Mitsubishi and Audi reported their best September.
For the model year ended Sept. 30, Honda sold 1,067,468 cars and light trucks, the first time it has topped 1 million.
Toyota sold 1,101,559 cars and trucks through September, the first time in its 42 years in the United States that it has reached 1 million in the first three quarters of the calendar year.
DaimlerChrysler said its Dodge, Chrysler, Plymouth and Jeep brands set third-quarter and model-year sales records. September sales were up 7 percent, to 208,544.
General Motors, lifted by strong demand for full-sized sport-utilities, said September truck sales set a monthly record. But September car sales were down 6.4 percent, to 214,499. Overall, GM said the 1999 model year was its best in a decade.
Ad drive touts Grand Vitara
American Suzuki Motor Corp. launches TV commercials for the Grand Vitara sport-utility Friday, Oct. 8, as part of a $30 million campaign, Advertising Age reports today, Oct 4.
The media buy is part of Suzuki's $35 million, multiyear deal with Time Warner Inc., and includes national cable and network TV. Suzuki is sponsoring college football's Heisman Trophy and weekly updates on contenders during college football broadcasts on CBS.
Asher & Partners in Los Angeles also created print ads.
Volvo names an ombudsman
GOTHENBURG, Sweden - Hoping to become more responsive to its customers, Volvo Car Corp. has appointed an in-house customer advocate.
Dieter Laxy, senior vice president of marketing, has been named to head a new marketing operation and will move from Volvo's global marketing office in Brussels to its world headquarters in Gothenburg. In effect, he will be a customer advocate.
Laxy also will be responsible for product strategy, design, parts and service and car life-cycle operations. Those functions had been divided among three departments.
Honda Insight is mpg champ
WASHINGTON - Honda's hybrid-powered Insight is the new fuel economy champion for 2000, according to the EPA mileage ratings made public Friday, Oct. 1.
The two-seat Insight, powered by a 1-liter gasoline engine with an electric motor assist, was rated at 61 mpg in the city and 70 mpg on the highway. Last year's champs were a trio of diesel-powered Volkswagens, rated at 42 mpg city and 49 mpg highway.
American Honda Motor Co. Inc. said the Insight's ratings were the highest ever recorded by the EPA.
The 2000 Ferrari 550 Maranello repeated as the biggest guzzler with ratings of 8 mpg city and 13 mpg highway.