Auto dealers planning a marketing strategy for the new century can get help from top information technology executives at the 1999 Automotive News Technology Forum West in Scottsdale, Ariz., Nov. 9-10.
The event, whose theme is 'A Course of Change in the New Millennium,' will feature breakout sessions on customer acquisition, customer retention, information integration and e-commerce.
The session on customer acquisition will focus on the ways technology has changed how dealers can attract customers. Panelists include Ernie Boch Jr., general manager of Boch Enterprises; Greg Mushro, director of e-business at TheNetLab!; and Karen Piurowski, managing director of the Loyalty Group at Polk Co.
The e-commerce session will focus on Internet transactions. Panelists include Chris Denove, director of consulting operations at J.D. Power and Associates; Greg Robey, managing director of global integrated solutions for Federal Express; and Mark Roman, dealer process manager at Ford Motor Co.
The cost to attend the event is $1,300. For information or reservations, the toll-free number is (877) 446-7799. Information also is available on the Web at www.retailforum.com.