GOTHENBURG, Sweden - Volvo is studying a plan to locate its dealerships in clusters with those of Jaguar, Lincoln and Aston Martin, said Tuve Johannesson, president of Volvo Car Corp.
'We have dealerships with three first-class brands,' he said 'There are big advantages in that.'
Jaguar, Lincoln, Aston Martin and Volvo make up the Premier Automotive Group, Ford's corporate umbrella for luxury-car makes. Johannesson said 'global' possibilities can be realized from some kind of combination.
However, he emphasized that Volvo has a distinct brand message that is completely separate from Jaguar and the other brands. Therefore, synergies would be realized most readily in back offices.
Volvo is being positioned as the family brand in Ford's luxury stable.
Ford has been a leader in rethinking conventional retail approaches. Ford officials believe the only way to gain greater control of a brand is to have more of a say in the way that brand is presented at the retail level.
Ford has combined dealer operations in retail centers in the United States. In England, Ford has bought a stake in at least two major dealer groups.