Fiat Auto has begun selling a special-edition Barchetta roadster directly via the Internet. The service is available only to customers in Italy.
Buyers can order the roadster by visiting www.barchettaweb.com.
The program will be tested until the end of this year, and could be expanded to other models and other countries, Fiat said.
The special-edition Barchetta -called the Barchetta Web - will have two-tone paint schemes not available on other Barchettas.
The body colors will be rialto blue, white and mercury gray. Color choices for the hood will be red, beige or black. Three interior leather colors will be available, and the Internet-only cars will offer other special options.
The special edition versions of the Barchetta will not be available anywhere else. Fiat makes 7,000 to 8,000 Barchettas a year.
Interested customers will custom design their own cars on the Web site from the available options. They will then receive a price quotation.
A test drive can be arranged through one of 50 participating Fiat dealers in Italy. The test drive can be as long as a weekend and includes a tank of fuel provided by Fiat.
A customer who decides to buy can make the initial payment by credit card. A Fiat representative then visits the customer's house to complete the paperwork and collect a banker's draft for the balance.