Simpler and faster 40 years ago
I cannot understand why there is so much fuss about the time it takes to deliver a 'sold' car.
I ordered a 1957 Chevy Bel Air at Thanksgiving in 1956 and a 1964 Chevy Impala at Thanksgiving in 1963, and I received each of them well before Christmas from the Janesville, Wis., plant, which is 60 miles from Kenosha.
I do not understand why, with modern computers, cars cannot be delivered as quickly as they were when IBM punch cards were used 40 years ago. Maybe you can enlighten me.
The writer is a retired administrator for the University of Wisconsin Parkside.
Some makers just don't get it
I liked Keith Crain's Aug. 9 column, which portrayed the automotive aftermarket in a favorable light.
In recent years, domestic and overseas automakers have expressed an increasingly negative view of our industry. However, it is clear that when a new model does not sell well, both the manufacturers and the dealers turn to our industry.
A 1992 domestic luxury car was an example of that conflicting view. It was redesigned drastically, and the manufacturer told the dealers there was to be no 'cosmetic surgery' on the car. Sales were slow, and, within six months, the maker asked us for help. With the use of our restyling packages, dealers were able to move the cars.
In addition, the sales department asked us to provide a specific roof treatment that had been the flagship model for the car for many years.
The attitude conveyed by the manufacturer to the consumer is, 'Since we designed the automobile, you must buy it exactly as it is.' When will the manufacturers realize that that approach disappeared when competition increased?
If I were a dealer, the last thing I would want to see is prospective customers leaving my showroom because a new model does not impress them. What is worse, the maker does not want me to do anything that might enhance the appeal and sales of the vehicle.
It is obvious that our companies would not exist if dealers and the public did not purchase our industry's products. The demand for accessories is as strong today as it was when the first mass-produced and identical vehicles were manufactured many years ago.
National Sales Manager
E&G Classics Inc.
Take a day off and shop for a car
I'm writing about your Aug. 16 letter, 'Weary shopper wants a warehouse.'
The writer set out to invest more than 20 weeks of his wages in a device that involves serviceability, pride, comfort, sight, sound, etc. - and he lacked the patience to do a satisfying job.
If his weekends aren't sufficient to see and drive all the cars that interest him, I'm sure that a day off from work to shop would be most rewarding. He might even find it fun!
As to dealers stocking a variety of competitive makes for him to peruse, he might figure out on his computer just what that would cost each customer.
The Internet is not the answer to every world problem. You still have to do a few things all by yourself. Like getting a haircut. Making love. And buying a car.
Blue Ribbon Cars