BMW's American Delivery customers order a vehicle at their local dealership and pay their own way to South Carolina. There is no additional cost once they get there, except $20 for a temporary South Carolina license plate.
The package includes:
VIP treatment - A BMW representative meets customers at the airport in a BMW station wagon and takes them to a hotel, where dinner and one night's stay are on BMW.
Private tours - Customers visit BMW's nearby factory, which builds the Z3 roadster and its derivatives and the X5 sport-utility. They also get a tour of the BMW Zentrum display and museum.
Driving lessons - Customers receive up to three hours of instruction with a professional driver, in a car comparable to the model the customer is buying, including driving on a skid pad.
One-on-one delivery - A BMW 'delivery specialist' reviews the paperwork, including warranty, emergency phone numbers for roadside assistance, etc., and hands over the keys. The actual delivery is in one of two glass-walled atriums.
Vacation planning - Several model itineraries have been developed by BMW and the South Carolina Parks and Recreation Department. The packages include golf and tennis; action sports such as kayaking or white-water rafting; Civil War landmarks; antique hunting and bed-and-breakfasts in the Blue Ridge Mountains; or beaches.