Exec takes center stage
Joe Eberhardt, vice president of marketing at Mercedes-Benz USA, will get a brief moment on the national stage Sunday, Sept. 5. He'll deliver a brief intro for the company's sole sponsorship of the network premiere of Kenneth Branagh's Hamlet on the TNT cable network. TNT is noting Mercedes-Benz's sole sponsorship in all of its national print ads for the broadcast and related education outreach materials. Ford Motor Co. had a similar deal as sole advertiser for the 1997 network premiere of Schindler's List.
BACK TO SCHOOL - It's back-to-school-time for Ford Motor Co.'s managers from around the globe. Ford managers are required to attend day-long classes at the company's new Customer Insight Center in the Detroit area. At the center, managers learn how to talk with and think like customers.
ON THE MOVE - The bright blue Slant 6 engine that for years was a fixture in Chrysler Corp.'s Washington office is gone. No, the new DaimlerChrysler is not wiping out pre-merger history. Company officials say they needed the space for another work station, now that 14 former Daimler-Benz AG employees are joining 19 former Chrysler staffers in the consolidated office. Remaining as a vestige of the past is a giant illuminated pentastar in the ceiling over the reception area. It stays, said Robert Liberatore, DaimlerChrysler's Washington vice president, because 'it's our architectural heritage.' Generally, the union of the two Washington offices has been smooth, he said, but 'it isn't without some issues and some pain.' The engine, by the way, representing a famously durable powerplant that Chrysler produced for more than 20 years, is headed for the Walter P. Chrysler Museum in Auburn Hills, Mich.
NOW HEAR THIS - Sociologists already are studying road rage. Now, Purdue University will research road noise. The university established the Institute of Safe, Quiet and Durable Highways last week. Engine noise is not the chief culprit. Rather, it is tires and road surfaces. 'Air that is trapped and compressed between a tire's tread pattern and the road surface eventually bursts from the confining spaces, causing pops and whistles,' Purdue says. A $3.6 million grant from the U.S. Department of Transportation, plus money from other sources, will support the institute.
NO PAPER CUTS - Press kits printed on paper, a staple of journalists for decades, are now history at Ford Motor Co. The company is publishing press kits for North American 2000-model cars and trucks only on its media Web site. Ford is renouncing paper because the company can update Web files faster and more efficiently.