Flying cars may be a dream of the distant future, but that isn't stopping Ford from trying to get pilots into its cars.
That's why Ford stepped in as the major sponsor of the Experimental Aircraft Association's annual AirVenture, an air show in Oshkosh, Wis., that attracts over 800,000 spectators every year.
This was the first year of a four-year sponsorship agreement that calls for Ford to dish out over $1 million in the form of cash and vehicles it will supply to Experimental Aircraft Association volunteers and employees throughout the contract.
In return, Ford gets to display its cars at the show - and, more importantly, to hype its image as a technically advanced carmaker.
'AirVenture is a perfect place to introduce high-tech systems to a technically oriented audience,' says Neil Ressler, chief technical officer of research and vehicle technology at Ford.
This year's event was held July 26 to Aug. 3. Ford displayed Jaguars, Volvos, Mazdas and the 2001 Ford Thunderbird. The company's past was represented by a 1929 Ford Tri-Motor airplane.