Oldsmobile and event producer Kaleidoscope Productions know celebrities boost audience appeal. This year they signed CBS personality Deborah Norville as spokeswoman for the first Oldsmobile Women's Classic Scramble. The four-month tour began in June in Flint, Mich. Norville shows her stuff on the practice fairway, watched by Karen Francis, Oldsmobile general marketing manager, and Mike Kernicki, a member of the PGA's board of directors.
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