It's not just about birdies and prospects when automotive companies dish out money for golf sponsorships. Charitable organizations profit, too.
Since 1982, Buick has donated $15.5 million through its four nationally televised tournaments - the Buick Open, Buick Challenge, Buick Invitational and Buick Classic.
Cadillac has contributed $53 million since it got involved in golf in 1990, money raised by the Cadillac Invitational - 125 amateur golf tournaments throughout the United States.
The Lexus Champions for Charity has helped raise $50 million for various charities the past 10 years.
Last year, Ford Motor Co. became the first automotive company to team up with the World Golf Foundation in a program called The First Tee, an initiative to provide inexpensive golf facilities and training for inner-city kids. Ford contributed $2.1 million for construction of the practice facilities and youth training center at Belle Isle park in Detroit; Visteon Automotive Systems, Ford's parts-making subsidiary, donated $1 million for the golf-training program there.
Visteon President Craig Muhlhauser says his company's contribution isn't just about golf. 'If given opportunity and nurturing,' he says, 'every child has the potential to shape the future of our global community.'