Automakers are launching an advertising campaign in selected states to counter an unexpectedly big push by environmental groups to raise fuel-economy standards. This newspaper ad is scheduled to appear in North Dakota beginning Wednesday, Aug. 25. Similar ads, funded by the Alliance of Automobile Manufacturers, are planned in other states. They will be backed up with radio spots. The goal: Persuade wavering senators to vote against a resolution coming up in the Senate next month. The resolution, though nonbinding, is seen as a key test of congressional sentiment for continuing a now 4-year-old freeze on the standards, known as CAFE. They are at 27.5 mpg for cars and 20.7 mpg for trucks. AAM expects to win, but wants to maintain momentum.
ADS: KEEP FREEZE ON CAFE
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