Kia opens ad blitz
LOS ANGELES - Kia Motors America Inc. kicked off an ad campaign last week for a 1999-model clearance sale with cash-back incentives of $1,500 on the Sephia and $2,000 on the Sportage. Goldberg Moser O'Neill in San Francisco continued the theme 'Y2K stands for Yes to Kia.' Two new commercials are airing on network and cable TV in 75 markets through August.
The American Bankers Association demanded Kia pull its first Y2K spots off the air in May, claiming images of banking panic in a commercial might cause a run on banks. Kia refused. Kia said last week several bank executives sent it letters threatening to deny loans for its cars. Kia forwarded the letters to the Federal Trade Commission.
FORD FEATURES DRIVERS
DETROIT - Ford Division touts its motorsports drivers in two commercials airing this month in the Chicago region. The spots from J. Walter Thompson in Detroit invite consumers to visit dealerships for free tickets to the new Chicago Motor Speedway on Thursday, Aug. 19. The area's Ford dealers are also offering free posters and a chance for track visitors to win a new F-150.
PORTLAND, Ore. - Freightliner Corp. here chose Richards Group in Dallas for its $10 million ad account after a competition with several other ad agencies. The heavy-truck and schoolbus maker, a unit of DaimlerChrysler, said its new agency's branding expertise would help strengthen the Freightliner name and identity.
The company mainly advertises in trade publications. The incumbent, Young & Roehr Inc. in Portland, had the account more than 20 years.
GM TAPS NORM MARSHALL
DETROIT - After a four-month review, General Motors chose Norm Marshall & Associates in Sun Valley, Calif., to manage all of its movie and TV product placements. Billings weren't disclosed. Norm Marshall, which has represented Chevrolet since the early 1980s, is best known for the BMW James Bond movie link in 1995. GM wanted Norm Marshall to be only its Hollywood agency, industry sources said. Because of that, BMW moved its account to Davey & Brown in Santa Monica, Calif.
BMW also moved its Land Rover brand to Davey & Brown from UPP Entertainment Marketing in Burbank, Calif., which also lost Buick and Cadillac placements.