SPRING HILL, Tenn. - With 36,000 visitors strolling their factory grounds in 100-degree heat, Saturn Corp. managers were out meeting and greeting consumers during the 1999 Homecoming on July 31.
At left, Jill Lajdziak, vice president of sales, service and marketing, chats with Saturn owners Carl and Jane Broadhead. At right, Saturn designer Ted Kleine shows visitors a clay model. At far right, GM Powertrain engineer Mickey Bly answers engine questions from the Tist family of Memphis, Tenn.
'What other car company would do this?' asked one owner, Marcia McDiarmid, whose family of four drove 600 miles from Grand Rapids, Mich. 'It's hot. We're all sweaty. But it kind of makes you feel special that they invite everybody down here like this.'
Some ways Saturn prepared for the hordes and heat: huge, air-conditioned tents, 76 air-conditioned buses, 120 Rotary Club volunteers directing traffic, 7,000 gallons of drinking water. The price tag for the two-day event? Saturn wouldn't say.