OWNER LOYALTY ROUNDUP

Percentage of purchases matching buyers' currently owned vehicles

Segment Winner % Ind. avg.

Manufacturer Ford Motor Co. 68 57

Make Ford Division 63 46

Small car Ford Escort 27 18

Mid-sized car Toyota Camry 33 22

Large car Mercury Grand Marquis 43 28

Luxury car Lincoln Town Car 42 20

Minivan Mercury Villager 36 21

Pickup Ford F series 40 29

Sport-utility Jeep Grand Cherokee 32 23

Source: Polk Manufacturer Loyalty Excelerator study

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