Ferrari starts license unit
MARANELLO, Italy - Ferrari S.p.A. has created Ferrari Idea SA in Lugano, Switzerland, to develop non-automotive licensing programs for the brand's prancing horse logo and to prevent counterfeiting of goods with the logo. Ferrari said the 22 current licensees, including toy maker Mattel Inc. and game maker Sega Enterprises Ltd., will sell $400 million worth of products branded with its badge in 1999.
KELLEY'S HOTTEST VEHICLES
LOS ANGELES - Kelley Blue Book reports visitors to its Web site at kbb.com in June ordered more than 15 million new-vehicle pricing reports. Most-requested reports, by segment: passenger cars, Honda Accord (also most reports in any category); pickups, Ford F series; sport-utilities, Ford Explorer; minivans, Dodge Caravan and Plymouth Voyager; luxury cars, BMW 3 series.
BOZELL AD TAKES 2ND
CANNES, France - Bozell Worldwide's South-field, Mich., office produced the only U.S. automotive commercial to win a prize at the annual Cannes International Advertising Festival here. Bozell received a second-place award for the 1999 Jeep Grand Cherokee TV commercial that showed a zebra herd hiding from a lion by running in a straight line alongside the sport-utility.
NET'S WORTH GROWS
AGOURA HILLS, Calif. - The percentage of new-vehicle buyers using the Internet in their shopping rose from 25 percent to 40 percent in the past year, J.D. Power and Associates reported last week. Reasons for the growth: increased availability of the Internet and consumers' increased access and willingness to use the Net. Results are based on more than 3,000 phone calls to new-car and truck buyers.