LOS ANGELES - Daewoo Motor America last week launched its first-ever customer incentives.
Effective July 15 through Sept. 7, Daewoo is paying $750 customer cash on the Lanos automatic and $1,000 on the Lanos five-speed. The Nubira automatic brings $1,250 cash back, and the Nubira manual has a $1,500 spiff. The Leganza automatic has a $1,000 rebate, and the manual brings $1,250. In lieu of rebates, 0.9 percent financing is offered.
Executives said the rebates do not clash with Daewoo's no-haggle message.
'It's a financing program, same as an APR program,' said John Schuetz, Daewoo national manager of fleet sales and remarketing. 'We're just assisting with financing. If we were allowing customers to use both the APR and cash-back programs, then you're talking a discount.'
Although Daewoo claims its port stock is lower than its Korean rivals, it still wants to clear out the 1999s before the 2000s arrive.
'Because most of our franchised dealers are less than 60 days old, they still have their big launch inventories,' Schuetz said. 'We want to clear the decks so when the 2000 models hit, we can move right into that program.'