CarMax is testing a program in Los Angeles in which consumers buy a new car or truck over the Internet and the dealership delivers the vehicle to their home or office.
Consumers who log on to www.carmax.com can browse the inventory of CarMax's LAX Chrysler-Plymouth-Jeep and LAX Dodge, see the price of the new vehicle they want and fill out an online credit application. Once credit is approved, the dealership will deliver the vehicle and paperwork to the consumer. The program began June 21.
Vehicle delivery is available only in Orange and Riverside counties. The program does not include used cars.
CarMax President Austin Ligon said he does not expect the program to generate large numbers of sales, but it makes car shopping as easy as possible.
'You never have to come into the store if you don't want to,' said Ligon. 'I think only a few people will want that convenience, but those people who are really pressed for time and know exactly what they want may take advantage of it.
'We're doing everything online except (combining it with) home delivery in all of our new-car stores.'
CarMax joins its rival, AutoNation Inc., in aggressively pursuing Internet customers. Last month, AutoNation unveiled AutoNationDirect.com, a Web site for online vehicle buying. AutoNation is testing the site in Tampa, Fla., and plans a national rollout in October.
Ligon said home delivery is not offered for used vehicles because those buyers want to come into a store to see the vehicle before committing to a purchase.
CarMax operates 30 used-car superstores and 21 new-car franchises at 35 locations. Its Web site lists its 10,000 new and used vehicles with no-haggle prices, product descriptions and location. Online financing is available to all new- and used-vehicle customers.