Mazda boss hits Japan's airwaves
It's Miller time at Mazda. Mazda Motor Corp. is putting its president, James Miller, in its new corporate ads in Japan. Miller follows his predecessor, Henry Wallace, who also appeared in Mazda ads in Japan. Miller speaks in English throughout the commercial, stressing the ad campaign's tag line: 'New Ideas That Stir Your Emotions.'
SPRING WAY, WAY AHEAD - General Motors says it successfully completed a Y2K test on its Arlington, Texas, truck plant, running most of the systems and components within the plant with the date moved ahead to 2000. During an eight-hour shift, the plant produced 244 vehicles, GM said. Are they the very first 2001 models?
THE JOY OF GIVING - Matel Dawson, 78, has worked for Ford Motor Co. 59 years and could have retired long ago. But he's still at it, driving a forklift and soaking up as much overtime as possible. So he can give most of it away.
With a $200,000 donation to Wayne State University in Detroit last week, Dawson has donated more than $1 million to schools and charities since 1994, according to the Associated Press.
'I get joy, happiness out of this,' he said. 'I can go home and sleep good.'
Dawson, who dropped out of school after the seventh grade in Shreveport, La., came to Detroit in 1940 and got busy. He now earns about $100,000 a year through his base wage of $23.47 an hour, plus overtime from skipping vacations and working 12-hour days and holidays. He lives in a one-bedroom apartment and drives a 1985 Ford Escort. 'A big house, a big car, that doesn't excite me,' says Dawson. What does excite him is giving away money. He began in 1994 with a $50,000 gift to the United Negro College Fund, and he never stopped. And doesn't plan to.
5-STAR EFFORT - Five stars of ABC-TV's show 'The Practice' have teamed with Ford Motor Co. to promote breast-cancer awareness. The actresses - from left, below, Marla Sokolov, Kelli Williams, Camryn Manheim, Lisa Gay Hamilton and Lara Flynn Boyle - will appear in ads running in such magazines as Vogue, Glamour and Women's Sports and Fitness. The ads stress the importance of early detection through mammograms and self-examinations. Ford also will solicit essays from breast cancer survivors in the ads and publish them on its Web site, www.fordvehicles.com.