A fine first issue
I just finished spending a very pleasant afternoon reading the first issue of Automotive Marketer. I think you've done a great first issue, and I look forward to more - in particular, some in-depth analysis of the results of marketing. We need to recognize what's working and what isn't, and why.
A couple of suggestions:
1. I think the magazine would be more readable in standard magazine format (81/2x11) rather than the tabloid size of Automotive News. I think it would allow for better presentation of the text and graphics.
2. I also think you need to get out beyond the heart of the auto industry (Midwest) and check out some marketing in the hinterlands. But I'm sure that's in your plans.
Los Gatos, Calif.