Kia seems to have a better reputation in the United States than Hyundai, which carries a lot of baggage. Would it be corporate sacrilege to position Kia above Hyundai?
I do not think Kia will be the premier brand. The companies' images vary already among consumers, but I know we have to make both the Hyundai and Kia images better.
Kia has teased U.S. journalists with the possibility of the Elan convertible coming here. Any update on that?
My kids think the Elan is nice, and the neighbors all say, 'Kia makes that? Wow!' But we still have to study it. Nothing is impossible, but we have to look at the investment.