LOS ANGELES - American Honda Motor Co. Inc. will combine several departments at its headquarters to standardize many operations and processes for its Honda and Acura divisions.
There will be no reduction in head count in the reorganization, which takes effect April 1, said Dick Colliver, executive vice president of American Honda and head of the Honda and Acura divisions.
'We had two divisions running parallel but using different processes. Now we can standardize the processes with best practices, improve our efficiencies and speed up our decision making and communications,' Colliver said.
The departments to be combined are:
Market representation, which includes dealer development, market planning, business management and business development.
Market support, which includes sales and product information, retention marketing, merchandising and promotions.
Regional and customer marketing.
Although most employees will continue their specific divisional assignments while working in a combined department, some people will perform duties for both Honda and Acura. The most obvious areas are finance, accounting and statistics.
American Honda also will create a dealer-relations post for the first time. Typically, dealer-relations matters have gone straight to the division general manager. But since Colliver is overseeing both divisions, Jeff Conrad, formerly Acura assistant vice president of marketing, will be the first contact for dealer-relations issues.
Other major personnel moves related to the reorganization include:
Earl Campbell, senior manager of market representation, adds business development responsibility for both divisions.
Steve Center, who was senior manager of Honda market support, now is in charge of the e-commerce and relationship marketing groups.
Charles Koch, who was manager of Acura market support, also will handle the Honda duties formerly overseen by Center.