Car and truck makers have a more realistic approach toward pricing their vehicles for the U.S. market. Until a few years ago, they raised prices seemingly on a whim. If consumers balked, the automaker threw a couple hundred more into the incentive tray.
Today, we still have price increases, but they're smaller and more in line with what the market (read 'consumer') is saying. Trucks bear the brunt of the increases, just as they provide most of the showroom traffic and dealer-factory profits.
Midyear price increases are popular with the domestic makers. First, the makers wiped out the model year by introducing next year's models all year.
Now, they're wiping out the pricing year with hikes throughout the season instead of one big blast in the fall.