Get A Quote, DaimlerChrysler AG's Internet buying service, went online nationwide Jan. 29, and already the company's Five Star dealers are receiving 700 requests a day.
Get A Quote lets a consumer request a quote over the Internet from a Five Star dealer for any Chrysler, Plymouth, Jeep or Dodge vehicle. The dealer is trained to respond within one business day.
DaimlerChrysler first tried Get A Quote with 22 dealers in Maryland and California. That pilot program generated up to 100 quotes a day.
'Now, with 700 a day and no advertising yet, we're very encouraged,' said Mike Morton, DaimlerChrysler manager of interactive communications, earlier this month.
DaimlerChrysler began Get A Quote advertising Tuesday, Feb. 9.
Get A Quote is a three-step process. The user selects a model, provides some personal information and chooses a nearby Five Star dealer.
An enhanced second phase of Get A Quote is in the planning stages. It will provide a link between the 'price and equip' feature now available on the brand Web sites and Get A Quote.
About 800 Five Star dealers have signed up for Get A Quote so far.