Porsche AG wants its dealerships to look the same everywhere in the world.
So a 'footprint,' or design, of the ultimate Porsche dealership is being prepared by Design Forum in Dayton, Ohio.
'We have not pushed our dealers into exclusivity,' said Richard Ford, executive vice president of Porsche Cars North America, at the National Automobile Dealers Association convention.
'It is our job to provide them with a footprint, both in structure and work flow. We want a global look for Porsche. So when I see a dealership in Ja-pan, Great Britain or the United States, I know it's a Porsche.'
The blueprint will be completed by the end of this year, Ford said.
Porsche sold 18,200 cars in North America in 1998 and will sell 20,000 this year, said Fred Schwab, president of Porsche Cars North America.
The slight increase is expected because this is the first full year of production of the new 911, he said.
'Plus, we were able to get a few more Boxsters than we were able to squeeze out of the system last year,' Schwab said. 'Our dealers are basically pleased with the situation right now. Inventories are very much under control (and) their margins are good.'
Dealer Fred Moffitt agreed. 'The meeting was very upbeat,' said Moffitt, of Shreveport, La.
The Porsche sport-utility will be out in 2002, Schwab said. 'It's going to be very important for Porsche's future,' he said. 'Our milk stool now has three legs - the 911, the Boxster, and the SUV. It will be far less subject to peaks and valleys.'