Nissan Division plans to spend heavily on advertising to launch its products in the United States this year, said General Manager Mike Seergy.
Over the next year, it will debut the Xterra sport-utility, a four-door Frontier, plus a redesigned Sentra and Maxima.
Seergy acknowledged that a major product launch requires about $100 million worth of advertising. Despite the Japanese parent's financial troubles, he said Nissan is prepared to spend close to that for each major launch.
He said he wants to avoid Mazda Motor of America Inc.'s failure of the early 1990s when it launched six products in less than a year with insufficient advertising.