Here's what Ford hopes to gain if the deal is approved by AB Volvo shareholders:
1. Volvo's reputation as an environmentally friendly and socially responsible company, key attributes Bill Ford is trying to affix to the Ford Motor Co. name worldwide. Access to Volvo's brand name will speed his strategy.
2. The chance to mold three marques - Jaguar, Lincoln and Volvo - into a luxury-brand powerhouse. World-wide, Ford wants to sell 750,000 luxury vehicles in 2000 and 1 million early in the next century, up from 250,000 in 1998, said Ford President Jac Nasser.
3. Added strength in Ford Motor Co. showrooms. Ford gains the right to use the Volvo brand name on cars, minivans, sport-utilities and light trucks if the deal is approved.
4. More product flexibility through the sharing of Volvo and Ford vehicle platforms.
5. Entree to younger consumers and more female buyers. At Volvo, 51 percent of buyers are women; at Lincoln, 26 percent. At Volvo, 56 percent of purchasers are 34 to 53 years old; at Lincoln, 16 percent.