DETROIT - Ford Motor Co.'s winter price increase has added $97 to the average price of its 1999 cars and light trucks, an Automotive News analysis finds.
The bulk of the hike was applied to Ford Division's light trucks.
The F-series pickups, Econoline cargo and passenger vans and Explorer and Expedition sport-utilities accounted for $78 of the $97 bump.
Prices of the Ranger pickup and the Windstar minivan did not rise.
Cars made up only $19 of the $97 boost.
The truck share of the price increase is even greater than the truck share of Ford sales. The sales split in 1998 was trucks, 60.5 percent; cars, 39.5 percent.
The average price of a Ford Motor car and light truck now is $78, or 0.4 percent, higher than at the end of the 1998 model year, Automotive News finds.
In announcing its 1999 prices last August, the company said its new stickers were down an average of $61, or 0.3 percent, from the final 1998 prices.
Since then, the average price of a Ford car and light truck has gone up $139 on a sales-weighted basis - $97 in the current hike and $42 in other actions.
A Ford Motor spokeswoman said the latest increase 'reflects competitive actions since Ford announced 1999 prices in August.'
Ford's latest pickup increase affected all 144 of its F-150 and F-250 light-duty models and F-250 and F-350 Super Duty choices.
The hikes ranged from $110 to $210.
The bump was $90 to $200 on nine of 13 Explorers and $95 to $380 on 11 Econolines. The two-wheel-drive Expedition rose $625 and the 4x4 jumped $760; a third-row bench seat now is standard.
The fancier Expedition Eddie Bauer models went up only $120.