Automotive News will sponsor its fourth annual Automotive Marketing Seminar on April 1 in New York.
The theme is 'The Care and Feeding of Brands after 2000.' Top automotive marketing executives will discuss what media must do to be relevant, effective partners in the new millennium.
'Partnerships that help automakers reach consumers are the engine that will drive auto marketing in the next century,' said Peter Brown, editor and associate publisher of Automotive News. 'The seminar will explore many of those opportunities.'
The program is being held in conjunction with the New York Auto Show at the Jacob Javits Convention Center. It includes a morning panel discussion, followed by lunch and a luncheon speaker. After the formal program, attendees will receive tickets to visit the auto show.
The price of the Automotive Marketing Seminar package is $150. For more information call (800) 816-9594.