Title: General manager of advertising, corporate marketing
Company: General Motors
Thesis: Develop proprietary marketing tools for new media.
Quote: 'The real payoff for every single company in this room lies not in the answers but in the questions.'
Title: Director, corporate advertising and integrated marketing
Company: Ford Motor Co.
Thesis: Online retailing has moved to the front of the aisle.
Quote: 'As Internet marketers, we are moving from the era of the electronic catalog to the era of fully fledged one-to-one customer engagement.'
Title: Vice president, North American marketing
Thesis: Media buying is far more complex than it was five years ago.
Quote: 'The challenge is to ask the right questions, stay on top of the complexity and prioritize your media options.'
Title: Vice chairman worldwide
Company: Saatchi & Saatchi
Thesis: The first step in arriving at a solution is to define the problem.
Quote: 'The ability to adapt and communicate properly and most effectively will determine the future winners in the marketplace.'
Title: Director of marketing and advertising
Company: Volkswagen of America Inc.
Thesis: Embracing new media is another opportunity to connect with consumers.
Quote: 'Our target buyers mirror the demographics of Internet (users).'
Title: President and CEO
Company: Mercedes-Benz of North America Inc.
Thesis: Consumers yearn for an emotional connection.
Quote: 'The Internet is one of the changes that comes every 100 years, and nothing will ever be the same again.'