Title: Vice president, driver information systems
Company: Siemens Automotive Corp.
Thesis: The U.S. market for advanced traveler information systems is about to take off.
Quote: New vehicle communications technology 'will foster change in ways we haven't imagined yet.'
Thesis: Consumers, by and large, aren't asking for the new multimedia technology because they don't know what it can do for them.
Quote: 'The problem is that the ITS market is far more technology-pushed than demand-pulled.'
T. Russell Shields
Company: Navigation Technologies Corp.
Thesis: Automotive electronics suppliers face a huge engineering and quality-assurance challenge.
Quote: 'There are a lot of problems with (software) reliability. But we will solve those.'
Title: Senior managing director
Company: Sumitomo Electric Industries Ltd.
Thesis: Onboard and infrastructure intelligence must be integrated to achieve the real benefits of intelligent transportation systems.
Quote: Bandwidth, a measure of how much communications data can be streamed into a vehicle, 'will increase dramatically.'