There is just no escaping the Internet.
At last week's Automotive News World Congress, several key points were clear:
1. Although automakers cannot yet measure the Internet's success, they must be there.
2. The Internet is generating more interest in one-price selling.
3. Time-constrained consumers like the Internet.
The third point may be the most important. Joe Cronin, vice chairman worldwide of Saatchi & Saatchi, put it succinctly. Said Cronin: 'We used to have time for six friends; now we only have time for four.'