Organization: Office for the Study of Automotive Transportation, University of Michigan
Thesis: Going global requires solid product development and attention to human resources.
Quote: 'We live in a world of vanishing boundaries.'
Organization: National Highway Traffic Safety Administration
Thesis: Going global demands a new way of doing business.
Quote: 'The World Health Organization predicts that motor vehicle injury will become the third-largest health burden in the world by 2020.'
Company: Visteon Automotive Systems
Thesis: No major supplier can afford to neglect the global market.
Quote: 'The pace of mergers
and acquisitions among supplier companies reflects our struggles' to meet original equipment global needs.
Rudolph Schlais Jr.
Company: General Motors Asian & Pacific Operations
Thesis: Size matters, and so does nationality.
Quote: 'How big is big enough? ... Ultimately size will be determined by the market, that is, by your customer.'
Company: J. Walter Thompson Co.
Thesis: Every market is different.
Quote: The Internet is the only global standard, but no one knows how to deal with it on a global scale.