As America's best-selling car in the 1960s, the Impala has special magic for Chevrolet.
Now Chevrolet is restoring the Impala name to its lineup. Next summer, the Impala - which can accommodate six people - will restore Chevrolet's presence in the full-sized car market.
'This will be the flagship of the Chevrolet line,' said assistant brand manager John Hughes.
Since the demise of the Caprice/Impala in 1996, Chevrolet has lacked a full-sized sedan to compete with such cars as the Ford Crown Victoria and the Dodge Intrepid.
With its aggressive front grille, rakish C-pillar and in-your-face taillamps, the Impala is designed to appeal to buyers who might ignore the bland Lumina. General Motors plans to launch production this spring at its Oshawa, Ontario, assembly plant.
GM hopes to produce up to 200,000 Impalas annually, although it will not reach that mark in 1999.
The Impala shares a platform with the Lumina, but it is bigger and more generously equipped. Both cars are front-wheel drive. Standard equipment includes a 3.4-liter V-6, and a 3.8-liter V-6 will be optional. GM will produce both the Lumina and the Impala for an unspecified time.
Chevrolet is not ready to talk about price, although the Impala will be more expensive than the Lumina, which starts at $18,750.
The car also features four-wheel independent suspension, standard 16-inch wheels, a tire-inflation sensor and an optional side airbag.