Hey, GM: Sell us what we need
Thanks for your Dec. 28 Page 1 article on the General Motors order system.
It is sure nice to know that other dealers are concerned, disappointed and frustrated, as I am.
Hopefully, with enough input, GM will change from trying to sell us what it has to selling us what we need.
McCormick Motors Inc.
GM dealers lose freedom to order
In printing my letter on the General Motors Vehicle Order Management System (Nov. 30), you left out several words and added one. You made me sound like I did not know what I was talking about.
GM dealers no longer order their vehicles for stock. They are ordered for them by GM.
You also added the word 'pickup' after the 3500HD. That model is a cab and chassis.
The writer is an automotive marketing consultant.
Maybe furniture does sell cars
I'm not in the auto business, so I got a big laugh when a friend showed me the Dec. 7 story about New York dealer Tom Nemet's resistance to upgrading the furniture in his dealership to Volvo's new standards.
Assigning unimportance to the seemingly little things that reinforce the buying experience takes away a good portion of the rationale for paying the difference between a Volvo and a loaded, supercharged Buick Regal GS.
Anyone can sell you a car, but imagine the floor traffic Nemet would have if he could create a serendipitous experience: unexpected pleasure in the events leading up to buying a car. It's not the coffee, balloons or banners. It's the carmaker, the ads and the dealer all validating the brand's image.
A confused message makes price the only yardstick and fails to nurture a relationship, especially at Volvo's luxury level.
I bet Tom Nemet's office has some pretty sharp furniture.
Rochester Hills, Mich.
The writer is a sail maker.
How to touch off a lively argument
Concerning Keith Crain's Nov. 23 column, I wonder why he calls the Twenty-double-oh Buick LeSabre the 'first new model of the millennium.'
Isn't he aware that the next millennium doesn't begin until Jan. 1, Twenty-oh-one?
Since there was no year zero and there are 1,000 years in a millennium, not 999 - well, you do the math.
And no, it isn't even close. There are still two years to go before the next millennium.
The writer is a diemaker at the General Motors stamping plant in Mansfield, Ohio.