NEW YORK - Mike Jackson, CEO of Mercedes-Benz of North America Inc., said he will continue to report to Dieter Zetsche on most Mercedes issues. Zetsche is the DaimlerChrysler AG board member in charge of worldwide sales and marketing.
But in certain business areas in which Mercedes wants to take advantage of Chrysler's clout in North America - such as logistics or media buying - Jackson will report to Jim Holden, executive vice president of DaimlerChrysler Corp. and head of North American sales and marketing.
'Mercedes-Benz of North America still has total responsibility for the Mercedes brand in North America. That hasn't changed,' Jackson said in an interview last week.
'All issues related to future products, pricing, marketing strategy - those discussions will be with Dieter Zetsche, just as now,' he said.
'But with the Chrysler relationship, we have an opportunity to take some of our 'lean marketing' ideas a step beyond where we could take them ourselves, such as logistics, media purchasing, information technology,' Jackson said.
'For instance, moving parts in containers, to combine our purchasing power to get the best sea rates, the best trucking rates, to realize the most cost-effective way to do that, that would be Jim Holden.'
Jackson added: 'If you think of it, this makes a lot more sense than my having to go through Germany every time I want to talk to Chrysler. I can talk directly to the people I need.'