Cadillac trails Lincoln in the home stretch of the 1998 sales race, but GM's luxury division is not giving up.
Through November, Lincoln had sold 170,265 cars and trucks, leading Cadillac by 6,783 vehicles - about two weeks' worth of sales with one month to go. But Cadillac is fighting back with a generous menu of rebates. In December, Cadillac is offering dealer and customer cash rebates worth $3,000 on the 1999 DeVille, plus $2,000 on the 1999 Eldorado and Seville.
Cadillac also is sweetening the terms of its Smart Lease program for those models.
However, rebates will not create a bigger supply of Escalades, and that is what Cadillac needs most. The Escalade's assembly plant in Arlington, Texas, is ramping up output of the sport-utility. But after months of UAW strike-induced shortages of product, Cadillac finally is supplying substantial numbers of vehicles to its dealers.
Cadillac spokeswoman Debbie Frakes said, 'No one has thrown in the towel.'