BMW of North America Inc. will begin a national ad campaign on Jan. 14. Print and broadcast spots will run through March. The campaign will get a cinematic sendoff with commercials to be shown in 2,211 movie theaters. The theater spots, which run Friday, Dec. 18, to Jan. 14, will feature the BMW 3 series, 5 series and Z3 roadster.
COMING TO A THEATER NEAR YOU
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